In 1975, Lucky the Leprechaun was briefly replaced by Waldo the Wizard in New England, while Lucky remained the mascot in the rest of the United States. Lucky has also been voiced by Eric Bauza, Tex Brashear, Jason Graae, Doug Preis, and Daniel Ross. The cartoon character's voice was supplied by the late voice actor Arthur Anderson until 1992. The mascot of Lucky Charms, created in 1963, is Lucky the Leprechaun, also known as Sir Charms, and originally called L.C. patent number 3,607,309, filed November 1, 1968, and assigned September 9, 1971, for 'preparation of marshmallow with milk solids'), with the patent grant now assigned to Kraftco Corporation. These pieces are called 'marshmallow bits', or 'marbits', due to their small size.

Lucky Charms is the first cereal to include marshmallows in the recipe. Thus, the charms of Lucky Charms were born. Īn advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus peanuts. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products- Wheaties or Cheerios-and do something unique. Lucky Charms was created in 1964 by product developer John Holahan.

Lucky charmas just maeshmallowz